Soho House was founded in London in 1995 as a home from home for people working in creative fields. There are now Houses located in the UK, Berlin, Barcelona, New York, West Hollywood, Miami, Chicago, Toronto and Istanbul.
The Soho House group, founded in London 25 years ago, is coming to the capital and is set – with its 23 hotels – on the exclusive mode of membership: access to hotels and services reserved only for those who are part of the club and can exhibit the coveted card . And becoming a member is anything but immediate: you have to pay a fee, of course, but above all you have to be recommended by someone and accepted by someone else. Soho House is today one of the most fashionable hotel chains in the four corners of the world.
While the arrival of Soho House in Milan is official, in front of the Pinacoteca di Brera, in Rome nothing has been ufficialized. To increase the curiosity about the project is the location far from usual, in fact instead of opening between Pantheon and Piazza di Spagna as it would be more canon, Soho House would have chosen an unusual neighborhood like San Lorenzo. The building is placed in the heart of the neighborhood, in front of Sapienza University.
But when thinking about Soho House, one can not avoid intriguing about the gastronomic offer. The company has always focused on food since ever and has been able, from nothing, to affirm authentic global brands such as Cecconi’s and many others.
The food should be organized in three spaces: a restaurant for the members only, probably high up and well panoramic; a support service to the pool (with bar included) and a large food hall on the ground floor, probably based on Pizza service. For more information, visit the dedicated website.